{"product_id":"lakme-permanent-hair-color-lightening-0-00-60ml","title":"Lakme Permanent Hair Color Lightening 0.00 60ml","description":"\u003cstrong\u003ePermanent hair color lightening helps create a base for lighter shades and adds brightness.\u003c\/strong\u003e\u003cbr\u003e\u003ch4\u003eKey Features\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eLightening formula effectively lightens natural hair color without adding pigment.\u003c\/li\u003e\n\u003cli\u003eProvides a perfect base for applying other hair colors or enhancing existing tones.\u003c\/li\u003e\n\u003cli\u003eNourishing formula protects hair and improves shine during the lightening process.\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, including dry, normal, and previously colored hair.\u003c\/li\u003e\n\u003cli\u003ePermanent and stable effect for consistent lightening results.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eUsage\u003c\/h4\u003eMix dye with developer in a 1:1 ratio in a non-metallic container. Apply to dry hair from roots to ends. Leave on for 30-45 minutes, then rinse thoroughly. Use shampoo for colored hair.","brand":"Lakme","offers":[{"title":"Default Title","offer_id":47574010560742,"sku":"715283703","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/EcrJDA6bjo60oHYk7B9CKGI84H63mfYcB0CY8yP1.png?v=1777075139","url":"https:\/\/brightechcommerce.co.uk\/products\/lakme-permanent-hair-color-lightening-0-00-60ml","provider":"Brightech Commerce","version":"1.0","type":"link"}