{"product_id":"loreal-professionnal-dia-color-dark-ash-iridescent-blonde-6-12-hair-dye-60ml","title":"Loreal Professionnal Dia Color Dark Ash Iridescent Blonde 6.12 Hair Dye 60ml","description":"\u003ch2\u003eAsh blonde hair color for deep, cool-toned dimension\u003c\/h2\u003e\u003cp\u003eAchieve a sophisticated, cool-toned finish with LOREAL PROFESSIONNAL Dia Color in shade 6.12. This ammonia-free formula is crafted to provide a rich, dark ash iridescent blonde result, perfect for those seeking a refined change. The 60ml tube offers professional-grade performance, ensuring your hair looks vibrant and feels conditioned.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDelivers a cool, multi-dimensional ash blonde hair color\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula respects the hair fibre\u003c\/li\u003e\n\u003cli\u003eProvides a high-gloss, reflective finish\u003c\/li\u003e\n\u003cli\u003eIdeal for achieving deep, natural-looking colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eMix the 60ml colour with your chosen developer. Apply the mixture to dry hair, focusing on areas requiring the most coverage. Leave for the recommended duration to ensure the pigments fully deposit, then rinse well.\u003c\/p\u003e\u003cp\u003eReveal a polished, cool-toned transformation that enhances your natural hair texture with a healthy, luminous glow.\u003c\/p\u003e","brand":"Loreal Professionnal","offers":[{"title":"Default Title","offer_id":47923328745702,"sku":"1283766870","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/5a858ed1-d4b7-40ed-abfe-e0cb447c8116-1000x777.77777777778-1RqHelC8g0vAt8lemWir6D0B3g6t09XDRPY8Dver.png?v=1782477671","url":"https:\/\/brightechcommerce.co.uk\/products\/loreal-professionnal-dia-color-dark-ash-iridescent-blonde-6-12-hair-dye-60ml","provider":"Brightech Commerce","version":"1.0","type":"link"}