{"product_id":"permanent-hair-color-light-ash-brown-305-1-gray-coverage-wella-koleston-intense","title":"Permanent Hair Color Light Ash Brown 305\/1 Gray Coverage Wella Koleston Intense","description":"\u003ch2\u003ePermanent Hair Color for Cool-Toned Brown with Gray Coverage\u003c\/h2\u003e\u003cp\u003eIf you're searching for a permanent hair color that delivers a cool, ashy brown while effectively covering gray, Wella Koleston Intense in Light Ash Brown 305\/1 is your answer. This professional-grade formula gives you rich, long-lasting color with full coverage, so you can achieve salon-quality results from the comfort of your home.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull gray coverage:\u003c\/strong\u003e The innovative formula conceals even stubborn gray hairs for a uniform, natural-looking result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting, vibrant color:\u003c\/strong\u003e Enjoy a cool ash brown shade that stays true and bright for weeks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing care:\u003c\/strong\u003e Infused with hydrating ingredients, the color leaves hair feeling soft, shiny, and healthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy at-home application:\u003c\/strong\u003e Designed for simple, mess-free use with clear instructions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncludes nourishing conditioner:\u003c\/strong\u003e The included conditioner boosts softness and shine after coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e1. Mix the dye and developer according to the package instructions.\u003cbr\u003e2. Apply the mixture to dry hair, starting at the roots and working to the ends.\u003cbr\u003e3. Leave on for 30–40 minutes (or as directed).\u003cbr\u003e4. Rinse thoroughly with lukewarm water until the water runs clear.\u003cbr\u003e5. Apply the nourishing conditioner to enhance softness and shine.\u003c\/p\u003e\u003cp\u003eExperience the confidence of beautifully colored, gray-free hair with Wella Koleston Intense. Order now for vibrant, lasting results.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47923537477862,"sku":"1828997990","price":10.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/bdbadaa7-8db3-44a2-ad2f-a48249298233-1000x1000-JQbyY95MSZX80MubNvAFNP8Dyl72y5EZ4fN6s6D1.jpg?v=1782477809","url":"https:\/\/brightechcommerce.co.uk\/products\/permanent-hair-color-light-ash-brown-305-1-gray-coverage-wella-koleston-intense","provider":"Brightech Commerce","version":"1.0","type":"link"}