{"product_id":"permanent-hair-colour-for-grey-hair-medium-matte-blonde-wella-koleston-intense-60ml","title":"Permanent Hair Colour for Grey Hair Medium Matte Blonde Wella Koleston Intense 60ml","description":"\u003ch2\u003ePermanent Hair Colour for Grey Hair – Full Coverage, Lasting Colour\u003c\/h2\u003e\u003cp\u003eIf you're looking for a permanent hair colour for grey hair that delivers rich, vibrant results, Wella Koleston Intense in Medium Matte Blonde 307\/2 is your answer. This professional-grade formula is designed to cover even stubborn grey strands completely, giving you a natural-looking, luminous finish that lasts. Whether you're new to at-home colouring or a seasoned pro, this dye makes achieving salon-quality results simple and satisfying.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull grey coverage:\u003c\/strong\u003e Effectively conceals grey and white hair for a uniform, youthful look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Permanent formula keeps your shade bright and true for weeks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing care:\u003c\/strong\u003e Infused with moisturising ingredients to leave hair feeling soft, shiny, and healthy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy at-home application:\u003c\/strong\u003e Simple mixing and application steps for professional results without the salon visit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncludes conditioner:\u003c\/strong\u003e Comes with a nourishing conditioner to enhance softness and shine post-colour.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e1. Perform a sensitivity test 48 hours before use. Mix the colour and developer according to the package instructions.\u003cbr\u003e2. Apply the mixture to dry, unwashed hair, starting at the roots and working through to the ends.\u003cbr\u003e3. Leave on for 30–40 minutes (or as directed). Rinse thoroughly with lukewarm water until the water runs clear.\u003cbr\u003e4. Apply the included nourishing conditioner, leave for a few minutes, then rinse. Style as usual.\u003c\/p\u003e\u003cp\u003eExperience the confidence of beautifully covered grey hair with Wella Koleston Intense – your go-to permanent hair colour for grey hair that delivers rich, lasting colour and healthy-looking shine.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":47923574735078,"sku":"132097543","price":10.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/f572a0fb-ffc3-4dca-942c-b35104fd3d90-1000x1000-crmACmP4ypv2WEaWJOadlKSZ0OPkIDGioqO2BEcz.jpg?v=1782477825","url":"https:\/\/brightechcommerce.co.uk\/products\/permanent-hair-colour-for-grey-hair-medium-matte-blonde-wella-koleston-intense-60ml","provider":"Brightech Commerce","version":"1.0","type":"link"}