{"product_id":"permanent-hair-dye-platinum-blonde-ash-violet-lakme-60ml","title":"Permanent Hair Dye Platinum Blonde Ash Violet Lakme 60ml","description":"\u003ch2\u003eBuy Permanent Hair Dye for Cool Platinum Blonde Results\u003c\/h2\u003e\u003cp\u003eStruggling with brassy tones or yellowing after colouring your hair blonde? Lakme Collage Hair Dye No. 10\/21 delivers a sophisticated platinum blonde shade with ash violet undertones, designed to neutralise unwanted warmth and keep your colour looking fresh and modern. Whether you're covering grey or simply craving a cool, salon-quality blonde, this permanent formula offers effective, long-lasting colour that stays true.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCool platinum blonde colour with ash violet undertones helps reduce yellowing\u003c\/li\u003e\n\u003cli\u003eEffective grey and white hair coverage for a natural, even result\u003c\/li\u003e\n\u003cli\u003eRich formula leaves hair feeling soft, shiny, and healthy-looking\u003c\/li\u003e\n\u003cli\u003eContains compounds that help support hair fibre strength\u003c\/li\u003e\n\u003cli\u003eStable, even colour that lasts, suitable for professional or home use\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eFor best results, mix the dye with the appropriate developer in a non-metallic bowl. Apply the mixture evenly through dry, unwashed hair, section by section. Leave on for the time specified on the package (usually 30–40 minutes). Rinse thoroughly with lukewarm water until the water runs clear, then shampoo and condition as usual. Always perform a patch test 48 hours before use.\u003c\/p\u003e\u003cp\u003eTransform your look with a cool, anti-yellowing platinum blonde that turns heads. Add Lakme Collage Hair Dye to your basket today and enjoy salon-worthy colour at home.\u003c\/p\u003e","brand":"Lakme","offers":[{"title":"Default Title","offer_id":47923619266790,"sku":"248056928","price":10.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/603a927a-75ef-4534-95dc-c95d038d1d0c-1000x1000-nwVopeMUl3sJxaQBltomMWokpswwynKrGnrwCqEe.jpg?v=1782477850","url":"https:\/\/brightechcommerce.co.uk\/products\/permanent-hair-dye-platinum-blonde-ash-violet-lakme-60ml","provider":"Brightech Commerce","version":"1.0","type":"link"}