{"product_id":"purple-shampoo-for-gray-hair-brightening-loreal-professionnel-serie-expert-300ml","title":"Purple Shampoo for Gray Hair Brightening L'Oreal Professionnel Serie Expert 300ml","description":"\u003ch2\u003eL'Oreal Professional Shampoo for Bright Gray and White Hair\u003c\/h2\u003e\u003cp\u003eDoes your gray or white hair look dull or take on unwanted yellow tones? L'Oreal Professionnel Silver Shampoo is your go-to solution. Formulated with violet pigments and magnesium, this purple shampoo for gray hair gently neutralises brassiness while cleansing your scalp, leaving your hair visibly brighter, softer, and full of shine.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralises yellow tones:\u003c\/strong\u003e Violet pigments counteract warmth to keep gray and white hair looking crisp and bright.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle daily cleanse:\u003c\/strong\u003e The professional formula removes impurities without stripping natural moisture, making it ideal for daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds shine and softness:\u003c\/strong\u003e Magnesium helps restore hair's natural lustre, leaving it smooth and easy to style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for treated hair:\u003c\/strong\u003e Suitable for natural, dyed, curly, or damaged hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003e1. Wet your hair thoroughly with warm water.\u003cbr\u003e2. Apply a generous amount of shampoo to your scalp and hair.\u003cbr\u003e3. Massage gently into the scalp and through the lengths, then rinse well.\u003cbr\u003e4. Repeat if desired, then follow with your favourite conditioner or mask from the Serie Expert range.\u003c\/p\u003e\u003cp\u003eMake your silver strands your most striking feature with L'Oreal Professionnel Silver Shampoo — the best purple shampoo for gray hair that delivers professional results at home.\u003c\/p\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":47923552485606,"sku":"1663574737","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/f88910b3-8294-4256-88a4-e5f7fd3c3687-750x1000-lD2rKiZYR3nR7gywX1pDYoeXMsuisN1eNc1XeAed.jpg?v=1782477820","url":"https:\/\/brightechcommerce.co.uk\/products\/purple-shampoo-for-gray-hair-brightening-loreal-professionnel-serie-expert-300ml","provider":"Brightech Commerce","version":"1.0","type":"link"}