{"product_id":"serie-expert-silver-shampoo-purple-toning-loreal-professionnel-1500ml","title":"Serie Expert Silver Shampoo Purple Toning L'Oréal Professionnel 1500ml","description":"\u003ch2\u003eSerie Expert Silver Shampoo – Professional Purple Toning for Brassy Hair\u003c\/h2\u003e\u003cp\u003eIf you have grey, white, or light blonde hair, you know how quickly unwanted yellow and brassy tones can dull your look. L'Oréal Professionnel Serie Expert Silver Shampoo is your salon-grade solution. Enriched with concentrated violet pigments and magnesium, this professional purple shampoo neutralises warmth while nourishing your hair, leaving it visibly fresher, shinier, and beautifully toned from the very first use.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeutralises brassiness:\u003c\/strong\u003e Concentrated violet pigments counteract yellow and orange tones for a cooler, brighter finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes and enhances:\u003c\/strong\u003e Magnesium helps support the appearance of healthy, vibrant hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurifies and refreshes:\u003c\/strong\u003e Gently cleanses away residue, restoring pure shine and a silky feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional results at home:\u003c\/strong\u003e Ideal for salon use or as part of your regular hair care routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to wet hair, lather well, and rinse thoroughly. For more intense toning, leave on for 2–5 minutes before rinsing. Follow with your favourite conditioner for best results.\u003c\/p\u003e\u003cp\u003eExperience the difference of a truly effective purple shampoo. Add L'Oréal Professionnel Serie Expert Silver Shampoo to your basket today and keep your blonde, grey, or white hair looking its radiant best.\u003c\/p\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":47923982631142,"sku":"171558668","price":63.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/80d81e5d-38cf-4bbf-be9e-085ac5693f0c-750x1000-kp7hMAwSMDH0nKYwrU45kDdvfmRrkN62cxQFWiDA.jpg?v=1782478072","url":"https:\/\/brightechcommerce.co.uk\/products\/serie-expert-silver-shampoo-purple-toning-loreal-professionnel-1500ml","provider":"Brightech Commerce","version":"1.0","type":"link"}