{"product_id":"sla-l-oreal-professionnel-inoa-permanent-hair-color-ammonia-free-shade-10-12-very-light-ash-pearl-blonde-60-ml","title":"L'Oreal Professionnel INOA Permanent Hair Color Ammonia-Free Oil-Based 10.12 Very Light Ash Pearl Blonde 60 ml","description":"\u003cp\u003eL'Oreal Professionnel INOA is an ammonia-free permanent hair color with oil-based ODS technology for rich color, shine, and a comfortable coloring experience.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProvides up to 100% gray hair coverage.\u003c\/li\u003e\n\u003cli\u003ePermanent color with long-lasting color retention and shine.\u003c\/li\u003e\n\u003cli\u003eHelps maintain hair softness during coloring.\u003c\/li\u003e\n\u003cli\u003eOffers lightening of up to 3 levels depending on the selected shade and developer.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDirections\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMix the 60 ml color tube with INOA Oil Developer at a 1:1 ratio.\u003c\/li\u003e\n\u003cli\u003eApply the mixture evenly to dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for 35 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and wash with shampoo for colored hair.\u003c\/li\u003e\n\u003cli\u003eFor best results, use with the original INOA developer.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":48361437167846,"sku":"281272128","price":22.7,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/btc-9855886360806-f832e78dbe699a0f1358.jpg?v=1789402658","url":"https:\/\/brightechcommerce.co.uk\/products\/sla-l-oreal-professionnel-inoa-permanent-hair-color-ammonia-free-shade-10-12-very-light-ash-pearl-blonde-60-ml","provider":"Brightech Commerce","version":"1.0","type":"link"}