{"product_id":"sla-pure-plant-5c-ammonia-free-hair-dye-ash-blonde-with-developer-135ml","title":"Pure plant 5C Ammonia-Free Hair Dye, Ash Blonde, 135ml","description":"\u003cp\u003ePure plant 5C is an ammonia-free hair dye in an Ash Blonde shade with cool undertones. The 135ml set includes colourant, developer cream and shampoo.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAsh Blonde shade, shade code 5C, with cool undertones.\u003c\/li\u003e\n\u003cli\u003eThe set contains a 60ml tube of dye, 60ml colour developer cream and 15ml shampoo.\u003c\/li\u003e\n\u003cli\u003eThe formula contains plant-based ingredients.\u003c\/li\u003e\n\u003cli\u003eThe product is providing complete grey coverage and long-lasting colour.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDirections\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMix the dye with the included developer or follow the instructions on the pack.\u003c\/li\u003e\n\u003cli\u003eApply the mixture to dry hair from roots to ends using the dye brush.\u003c\/li\u003e\n\u003cli\u003eLeave on for 40-45 minutes, depending on the desired colour intensity.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eAfter rinsing, use the included shampoo and conditioner or a suitable conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pure Plant","offers":[{"title":"Default Title","offer_id":48363289116902,"sku":"1656913742","price":26.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/btc-9857391821030-3893c6fb3e16134c882f.png?v=1789402940","url":"https:\/\/brightechcommerce.co.uk\/products\/sla-pure-plant-5c-ammonia-free-hair-dye-ash-blonde-with-developer-135ml","provider":"Brightech Commerce","version":"1.0","type":"link"}