{"product_id":"spu-koleston-wella-koleston-naturals-plum-red-hair-color","title":"Wella Koleston Naturals Permanent Hair Color Cream Plum Red Burgundy","description":"\u003cp\u003eWella Koleston Naturals permanent hair color cream delivers an intense Plum Red Burgundy shade with nourishing agents and a special activator for vibrant, long-lasting color.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePermanent cream formula designed for long-lasting color\u003c\/li\u003e\n\u003cli\u003eProvides coverage for gray hair\u003c\/li\u003e\n\u003cli\u003eColor pigments and activator support vibrant color penetration\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDirections\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePerform a patch test 48 hours before use.\u003c\/li\u003e\n\u003cli\u003eMix the dye with the activator as directed.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair and leave on for the recommended time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and apply conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KOLESTON","offers":[{"title":"Default Title","offer_id":48363208507622,"sku":"16823","price":20.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/btc-9857327005926-529eef930a7027e281bc.jpg?v=1789402062","url":"https:\/\/brightechcommerce.co.uk\/products\/spu-koleston-wella-koleston-naturals-plum-red-hair-color","provider":"Brightech Commerce","version":"1.0","type":"link"}