{"product_id":"spu-loreal-excellence-ash-supreme-anti-brass-permanent-hair-color-7-12-cool-pearl-blonde","title":"L'Oreal Paris Excellence Ash Supreme Permanent Hair Color 7.12 Cool Pearl Blonde Anti-Brass","description":"\u003cp\u003eL'Oreal Paris Excellence Ash Supreme is a permanent hair color kit in shade 7.12 Cool Pearl Blonde, designed for cool-toned color and gray coverage. The kit includes a coloring cream, developer, gentle shampoo, and purple mask.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade 7.12 Cool Pearl Blonde\u003c\/li\u003e\n\u003cli\u003ePermanent hair color with anti-brass technology\u003c\/li\u003e\n\u003cli\u003eTriple protection color system for coloring, conditioning, and protection\u003c\/li\u003e\n\u003cli\u003eIncludes gentle shampoo and purple mask\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDirections\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePerform a patch test 48 hours before application to check for allergies.\u003c\/li\u003e\n\u003cli\u003eMix the lightening coloring cream with the developer according to the instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly from roots to ends while wearing gloves.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended time and check color development regularly.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eUse the included gentle shampoo to cleanse and condition the hair.\u003c\/li\u003e\n\u003cli\u003eStyle as desired.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":48363377164518,"sku":"42532","price":33.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/btc-9857468137702-0083fb009c7a0ef3281b.jpg?v=1789402195","url":"https:\/\/brightechcommerce.co.uk\/products\/spu-loreal-excellence-ash-supreme-anti-brass-permanent-hair-color-7-12-cool-pearl-blonde","provider":"Brightech Commerce","version":"1.0","type":"link"}