{"product_id":"spu-soft-color-wella-soft-color-kit-50-light-brown","title":"Wella Soft Color Kit Permanent Hair Color Ammonia-Free Light Brown 50 with Developer Cream","description":"\u003cp\u003eWella Soft Color Kit in Light Brown 50 is an ammonia-free permanent hair color kit with developer cream for rich, vibrant color and gray coverage.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLight Brown shade 50\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula with moisturizers, vitamins, and proteins\u003c\/li\u003e\n\u003cli\u003eIncludes developer cream and conditioner\u003c\/li\u003e\n\u003cli\u003eContains 9% hydrogen peroxide\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair textures\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDirections\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEnsure hair is clean and dry.\u003c\/li\u003e\n\u003cli\u003eMix the developer cream with the colorant according to the instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly throughout the hair, starting from the roots.\u003c\/li\u003e\n\u003cli\u003eAllow the color to develop for the recommended time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eUse the included conditioner after coloring.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SOFT COLOR","offers":[{"title":"Default Title","offer_id":48363124916454,"sku":"413","price":28.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/btc-9857260552422-60427474b01f7b2cb219.jpg?v=1789402001","url":"https:\/\/brightechcommerce.co.uk\/products\/spu-soft-color-wella-soft-color-kit-50-light-brown","provider":"Brightech Commerce","version":"1.0","type":"link"}