{"product_id":"wella-soft-color-ammonia-free-hair-dye-medium-brown-40-gray-coverage","title":"Wella Soft Color Ammonia-Free Hair Dye, Medium Brown 40, Gray Coverage","description":"\u003cstrong\u003eWella Soft Color Ammonia-Free Hair Dye in shade 40 Medium Brown helps provide a rich, even color with a soft finish and healthy shine. Its ammonia-free formula is gentler on hair and scalp, effectively covering gray hair.\u003c\/strong\u003e\u003cbr\u003e\u003ch4\u003eKey Features\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eOffers a natural-looking medium brown shade (40) for elegant hair coloring.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula minimizes scalp irritation and is gentler on hair.\u003c\/li\u003e\n\u003cli\u003eProvides effective coverage for gray hair, blending seamlessly with existing color.\u003c\/li\u003e\n\u003cli\u003eDelivers a soft, shiny finish that enhances hair's natural radiance.\u003c\/li\u003e\n\u003cli\u003eGentle formula moisturizes and protects hair, reducing dryness for a silky feel.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eUsage\u003c\/h4\u003eWear protective gloves. Mix the tube contents with the provided developer according to package instructions. Distribute the mixture evenly through dry, unwashed hair. Leave on for the recommended time (usually 30-40 minutes), then rinse thoroughly with water until clear. Shampoo and condition as usual.","brand":"Wella","offers":[{"title":"Default Title","offer_id":47573912256742,"sku":"1753263369","price":17.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0798\/4621\/1814\/files\/9c853327-e2fc-464b-ba24-e162d4702951-1000x1000-waDz0eA8mtCM9znbuRdlA39rSOEWrUGbmHneZ7JI.png?v=1777075068","url":"https:\/\/brightechcommerce.co.uk\/products\/wella-soft-color-ammonia-free-hair-dye-medium-brown-40-gray-coverage","provider":"Brightech Commerce","version":"1.0","type":"link"}